Saturday, December 13, 2008

The Importance Of A Professional Designed Website

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.




Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.




Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.




On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.




On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.




There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.




Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.




If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.




Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.




Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robots job easier so they will crawl and index your site more frequently.




Stop using wrong HTML tags like "font" to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.


Thomas is a Direct Response Graphic Designer. You can see his latest sites here: Online eCover Generator and eCover Action Scripts Package

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CSS or Tables which would be best for web design?

Tables design is the web design which uses HTML tables to design a page layout and control processes.




Instead of tables then emerged a new style sheet language CSS ( Cascading Style Sheets).




Use:


These languages or to e specific this language was then used to arrange page elements and text on the web page.




Introduction to CSS:


World Wide Web Consortium introduced CSS language which was used to improve accessibility to web and to make the HTML code more semantic than presentational.




Advent of CSS:


When CSS web design was introduced many web developers found it much easier to use. They considered the formatting through CSS very simple, infact they considered the tag to be obsolete in reference to table???s web design. Earlier CSS had very limited and difficult to use layout capabilities but now the times have changed and now CSS ahs improved a lot with many common page layouts especially its 3-column design.




Since 2006 CSS has improved significantly but still there are certain websites which use tables for layout and CSS for text formatting only.




Tables vs. CSS:


- Accessibility: the layouts in tables are actually better over CSS because if you want to open your PDF files in your mobile phones then it becomes necessary that they are accessible and tables allow them to be accessible on mobiles also.




- Implementation: clever implementation of tableless design is able to produce web pages with less of HTML tags which will allow the user to download pages easily from the web.




- When it comes to tableless designs then if any changes are to be made, it is then easier in your CSS design to change them rather than changing in table???s web design. This is infact a difficult task.




- It happens that in some browsers CSS does not get full support and hence the downloading can be incomplete. This happens especially in the case of NETSCAPE 4 software, where CSS downloading is a problem.


Myself webmaster of the http://www.synapseindia.com a software development company offering web design, custom software development,flash programming, and other software development services.

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